10 AI Tools That Small Business Should Adopt to Boost Their Digital Marketing

Technology has constantly changed the way we do things. One of the greatest boons of technology that is helping businesses grow and optimize is Artificial Intelligence (AI). AI is influencing and changing business models, and very soon it will be hard to ignore the impact and advantages of adopting AI for businesses of all scale and size.

Here is a list of 10 AI tools that small businesses can adopt to assist in a wide variety of digital marketing functions, including content marketing, PPC, email marketing, creative design, B2B, and more. These tools have the speed to save a lot of time and manual work, the accuracy to draw actionable insights while avoiding any human mistakes, and the learning ability to improve with more use over time. Plain and simple, if you are not utilizing AI marketing, you are likely going to fall behind your competitors. Artificial intelligence is no longer a luxury; it is a necessity in any marketing strategy.

1. Ink

Ink is a content intelligence tool that optimizes your web content. It helps you to self optimize your content for search by increasing your reader engagement and search engine ranking.

Ink researches your competition, reads their content, and makes suggestions to improve your writing and content optimization efforts. It provides recommendations that are unique to your article and competition in real-time.

Even with no SEO experience, Ink is one of the best AI marketing tools to help you boost your marketing campaigns.

2.  Grammarly

Grammarly – most popular grammar, spell checking and plagiarism detection tool.

Grammarly may be the most popular grammar, spell checking and plagiarism detection tool in the digital writing world.

The tool combines natural language processing and word usage to proofread content for its users. It provides feedback on grammar, spelling, punctuation, word choice, and style mistakes in writing hence providing an improved copy and a faster editing process. In the end, marketers that use Grammarly usually write better and faster.

3. BrightEdge 

BrightEdge – optimize search, understand customer experience and discover real-time opportunities.

BrightEdge is the first-ever, real-time SEO solution on the market. To rank yourself better, you need to understand what your audience wants. BrightEdge allows you to optimize your search, understand the customer experience, improve workflow and discover in-the-moment opportunities as they arise.

Instant is an all-in-one workflow for real-time research, rankings, and recommendations. It’ll also provide a report to enable users to measure the effectiveness of a campaign.

4. Google Smart Campaigns

Google smart campaign – comes up with the relevant search phrases for your ad.

Businesses using smart campaign can write ads, and leave Google to come up with the relevant search phrases that are related to the ad. So, when a search engine user enters any of those search phrases in the query box, the ad pops up.

The best part of this marketing tool is that Google is responsible for maintaining and updating the search terms over time. As a result, business owners don’t have to waste hours monitoring and updating.

5. Crayon

Crayon – capture, analyze, and act on intelligence about your competitors and market.

Crayon is a competitive intelligence platform that allows you to capture, analyze, and act on intelligence about your competitors and market.

Whether it is the copy from their website, product changes, pricing, or reviews, this marketing tool monitors everything. It helps you to automate competitive research, deliver insights to stakeholders and measure engagement and impact of CI deliverables.

It is capable to provide a real-time report to help you build better content and messaging strategy.

6. Lexio 

Google Analytics is a useful tool for getting in-depth details of your site’s visitors. Unfortunately, the myriads of charts, meters, and data points can be confusing to a lot of users.

With Lexio, you can instantly know how your website is performing. The marketing tool creates a simple, clear, and informative reporting from Analytics’ reports.

7. MobileMonkey

One of the fastest-growing ways we are communicating online is via private messaging and in small groups, and stories.

MobileMonkey allows marketers to write a single chatbot funnel that works seamlessly

across multiple messaging platforms. One chatbot translates to Facebook Messenger, native webchat, and SMS messaging. It is an easy-to-use tool to automate lead generation, sales, and customer support.

8. Lumen5

If you want to remain competitive in the busy digital marketplace, it is vital that you find a way to grab your target audience’s attention. One can’t avoid the fact that videos have a substantial impact on viewers.

Lumen5 is a video creation platform designed for brands and businesses to produce engaging video content for social posts, stories, and ads. Lumen5 combines powerful A.I. with a simple drag-and-drop interface to help you create professional video content in minutes.

9. Canva

Canva is a graphic design tool loaded with enough easy-to-use features and functionality that anyone can create a variety of engaging content that gets shared.

You can get creative with this tool to enhance your content with attention-grabbing visuals. It allows users to create social media graphics, presentations, posters, and other visual content.

10. BuzzSumo

BuzzSumo is a powerful online tool that allows users to find out what content is popular by topic or on any website.

The full BuzzSumo suite offers you a real-time database of trending topics, content ideas, and frequently asked questions. It also contains tools to help you analyze web content, benchmark Facebook and YouTube content, and identify key influencers across platforms.