How can you create a Unique and Suitable Logo for your Business?

How are you setting yourself apart from your competition? How do you want customers to remember you? Logo is one of the initial branding decisions you will taking once you decide on the name of your brand/company. First impressions matter! Your logo on your business card, website or a signboard communicates with your customers. Yes! your logo is one of the first things visitors see. A great logo will enable your brand to stand out and be instantly identifiable. In this modern digital era of increasing competition amongst businesses, your logo is a key player in gaining the attention you need. From drafting your logo on paper to having it printed on large billboards, here are ten of the most essential aspects of logo design that need to be considered along the way.

1. Research:

We live in a world where there are no new ideas — only new interpretations — a brand’s logo needs to be fresh and unique to stand out. That’s why you need to do your research. Once you are equipped with the relevant information, it is much easier to select the right shape, colors, fonts, even lines, and symbols. This way, you can create a logo and brand identity for the company. 

2. Be Expressive:

The typography, color, vector image of the logo should represent who you are and what your business is about. Often, graphic designers follow some trendy patterns, colors, typefaces, and other things to impress viewers and clients. But usually, this should be avoided. This is because design trends last only for a few months or a year or so. What is original, lasts a long way. Think of the Arrow in the FedEx logo or the A to Z of Amazon.

3. Know your Target Audience: 

Whether you use just words in your logo or combine it with a design, it should reach your target audience. Your logo should be interactive and should indicate what your brand is all about. For example, when offering a product or service targeted at children, you would use playful and fun imagery.

4. Make a statement: 

Your logo should speak for itself. Your logo should be such that it captivates the audience with a bold and appealing image that helps you sell your product and leaves a long-lasting impression. The goal of your logo is to draw attention to your business or product. And the bottom line is that people love puzzles, novelty, and intrigue. If you can get people to look at your logo longer, their memories of it will become more meaningful. Take IBM’s popular “Eye-Bee-M” puzzle, which draws people in while subtly conveying their “THINK” motto. Or LG’s corporate logo, which stands for so much more than their product offerings.

5. Simple:

Minimalistic approach: A simple and noticeable logo design will be easy on the eye as well as legible in all sizes. Avoid overcrowded designs and start by scaling your logo design down to the size it will be on your business cards and letterheads. If it loses its clarity, it will not be as effective. It should be easy to spot, remember, and replicate. Tear out all the elements that contribute only to clutter and confusion. Logos like Nike Swoosh and Adidas’s three stripes, are simple yet unique enough to stick in your mind. 

6. Test it on all platforms:

Your communication needs to keep changing and updating in order to stay relevant you’re your customer’s needs and interests. Digital marketing gives you the opportunity to talk about and respond to topics and trends that are current through blogs, social media content, webinar, a podcast to name a Before finalizing the logo, make sure to test it across all the mediums. The logo appears different online and on physical platforms. It may appear impressive on a printing paper but try if it looks the same on the front of a building. Similarly, try it on different platforms like on your website, mobile applications, billboards, business cards, letterheads, stationery, and other accessories. 

7. Typography: 

Font plays great importance on your logo. Play around with several fonts to see what suits them best. For a professional image, use no more than two different fonts and avoid the commonly used ones such as Comic Sans which will make your image look amateur.

8. Color: 

Colors, similar to fonts, play a vital role in your logo. They will decide the entire scheme for your website and beyond. Using a color wheel tool is important for choosing the shades that go well together. Also, take into consideration how good your logo will look in black and white and greyscale. Bright colors like red, yellow, orange, blue make your logo poppy. Take, for example, McDonald’s logo. We can see that logo even from a far-off distance.

9. Learn from competitors:

There is no harm in looking at what your competitors are going after. So that you can look at their logo and consider: What’s working, what’s not, how can you apply what’s working to your logo while staying true to your brand and maintain your uniqueness.

10. Give it a Story: 

Every business has a story behind their logo. Even if you don’t have, create one. Adding a story to your logo earns the trust of potential customers and make them believe in your company’s ideology. Your logo gives you an identity and can help in convincing your target audience to try your product or service. For example, McDonald’s whose iconic golden arches convey the story of the brand. The ups and downs they have gone through. Or other big well-established brands like Mercedes-Benz, Walt Disney, DreamWorks Animation, Amazon, etc. Their logos are enough to help people recognize them, even without being accompanied by the full name of their business.

Conclusion 

Your logo is an opportunity that shouldn’t be wasted. It should be a memorable work of art that can efficiently convey a brand message. It should be scalable and flexible as well so that fits in all sizes and looks ice in a wide range of online and physical platforms. By following these points, one can put their brand’s best face forward.