10 Reasons Why You Need Digital Marketing

1. Your customers are active and spending time on social media channels.

Digital marketing takes your communication exactly where your customer is already spending time – ONLINE!
Projections say there will be 300 million digital shoppers in the United States in 2023(Statista).  Also, an overwhelming 81% of retail shoppers conduct online research before buying.

Let’s give you some perspective!
In 2020, WHO estimated the average global lifespan is 72 years, assuming that many Americans start using social media at an age of 13 years, which means the average person will spend about 1,938,150minutes using social media (Assuming the usage per day does not increase) in their lifetime. That’s 1346 days of a person’s life- 3.7 years. Not being active on this platform is you deciding to hurt your business intentionally.

2. Digital marketing gets you more return for your money.

Digital marketing is like anÀ la carte menu, you have the flexibility to choose a strategy that fits your goal and your budget. What makes it more affordable and effective? It’s overall ROI, digital marketing tactics can help you get more for your money. Digital marketing is considerably less expensive than other marketing methods. By investing in more affordable tactics that provide a positive ROI, you can optimize your marketing budget.

3. It is easy to track, monitor, & adapt your digital marketing campaign.

Being able to accurately track and analyze results of a marketing campaign helps your brand to adjust & adapt its marketing strategy.
Digital marketing analytics tools allow you to see how your campaigns are performing in real-time and make adjustments to your campaigns at the moment, allowing you to improve campaigns before you waste any more money on ineffective tactics. Digital campaigns provide numbers & data that can accurately measure return on investment; also findings can identify areas of improvement to create more successful campaigns.

4. Boost sales through personalization and effective customer follow-up through the sales funnel.

Digital marketing in combination with consumer data is capable of providing a personalized shopping experience to customers. Digital marketing allows you to reach customers based on past purchases or browsing behavior like customers who have visited your site, filled their shopping cart, and left without purchasing. With remarketing ads on social media, you can increase sales by showing consumers what they left behind or remind them why your brand is so great. By re-serving personalized ad content to customers who have not yet followed through with their purchase, you can stay top of mind and work to encourage their future purchasing.

5. Digital marketing channels allow you to have a conversation with your audience.

Digital marketing allows your brand to humanize and interact with its consumers. 54% of social browsers use social media to research products( Global Web Index, 2018) These numbers present opportunity, it is vital you consider social media marketing as a tool for participating in the conversation about your brand online. Through consistent engagement and posting of valuable content, you can work to develop a stronger relationship with your current customers while also starting a conversation with potential leads.

6. Digital marketing, allows you to respond to trends in real-time.

Your communication needs to keep changing and updating in order to stay relevant you’re your customer’s needs and interests. Digital marketing gives you the opportunity to talk about and respond to topics and trends that are current through blogs, social media content, webinar, a podcast to name a few. Provide and participate with strong content that your customer is interested in. This increases your brand’s value, beyond having a mere transactional relationship with your customer. This increases your brand visibility, brand loyalty, and establish your business as a leader in the industry, in turn increasing reach, leads and customers.

7. Your business can significantly increase reach.

Consumers are digitally active, continuously searching for information, products or services that might help solve their problems. Today, businesses like yours have the ability to engage with consumers across the country. In fact, if you provide a product or service that may be useful to a larger demographic, you can use digital marketing tools to reach out to a global audience. Digital marketing provides newer and better ways to target your audience, increase brand exposure, & build brand recognition.

8. Digital marketing helps your brand improve its customer relationships.

Digital marketing gives you the opportunity to build meaningful relationships with your customers. Social media platforms like Facebook and Instagram allow you to communicate with customers and engage them in a significant and genuine way. While your brand can always add value to information on their social media pages, it can also be used to answer customer questions or concerns. The fast-paced nature of social media allows your business to address these questions and concerns quickly before they escalate.

9. Know your customers better.

Digital marketing allows your brand to better get to know your customers’ needs and wants. By engaging with customers on your website, blog, and social media accounts, you can better understand what your customers & leads need. By understanding the customer’s’ greatest challenges, you can work to develop better products and services to meet their needs. This improves customer relationships and also helps boost overall sales.

10. Learn about your competitors.

It is crucial to know your competitor’s strengths and weaknesses to build your path to success. Monitoring your competitors on digital media gives you an insight into their products, performance, business updates, strategy, promotions, customer perception & comments. All of these are important details to plan your strategy and growth to find ways at dominating the niche.